Decentralized Advertising

Infrastructure To Connect Global Advertising

WHAT IS DAD

DAD as a new generation of decentralized advertising public chain, has made advertising data more open and transparent, so that advertisers are able to know where their money is spent without infringing on users' privacy. Moreover, micro-amount and high-frequency settlement is now an option in the advertising industry thanks to the Lightning Network, and combined with incentives of the token economy, empowering all parties to maintain a healthy advertising ecology.

OPERATIONAL DATA

IMPRESSIONS
IMPRESSIONS
CLICKS
CLICKS
INSTALLATIONS
INSTALLATIONS

FEATURES

DATA TRANSPARENCY

The upstream and source are traceable for ad data, so that advertisers have a clearer picture of the details, down to every penny.

PRECISE DELIVERY

Perfects the user label system through the token economy, and optimizes the label system through AI algorithms to increase ad conversion rates.

LIGHTNING NETWORK

Makes it possible for micro-amount and high-frequency settlements in the advertising industry.

USER BENEFIT

Users, as an important part of this ad ecology, can benefit by watching ads and reporting unacceptable ads.

BUSINESS LANDING

Years of experience in the advertising industry, combined with the blockchain technology, DAD has eliminated problems that occurred in the traditional advertising industry.

RICH IN ECOLOGY

Engaging in the traditional advertising industry for many years and having access to abundant resources allow us to meet the needs of all parties.

TECHNOLOGY

DAD blockchain will adopt the framework provided by Ontology, including a complete distributed ledger and the smart contract system. In addition, DAD has expanded its scale based on the existing advertising business and developed a rich set of application layer components targeted for ads delivery, matching, settlement, statistics, anti-fraud, etc. The feasibility of identity verification of individuals and groups through Status ID, combined with the verifiable random function (VRF) and consensus algorithm VBFT, DAD will be able to support large-scale network operation and ensure high performance and ultimate consistency in the same time.

INVESTORS

DHVC

DHVC is a VC fund that invests primarily in early stage and growth stage company with disruptive technology/business model, big market and excellent team. The fund's areas of focus include Artificial Intelligence, AR/VR, Big Data, Blockchain, Enterprise Software and other disruptive technologies.

ONTOLOGY

The 1st blockchain project from China to join the Decentralized Identity Foundation, which aims to build a standardized decentralized ecosystem for online identities. Also, Ontology has been involved in ISO/IEC TC307 and CBD Forum’s blockchain open source project.

NEO

A non-profit community-based blockchain project that utilizes blockchain technology and digital identity to digitize assets, to automate the management of digital assets using smart contracts, and to realize a "smart economy" with a distributed network.

PARTNERS

ROADMAP

2013 Q2
Global ad system launch;
Global ad promotion;
Developer traffic monetization
2016 Q1
One of the top 10 global ad platforms;
Over 110,000 global ads clients;
150 million monthly active users.
2017 Q1
DAD blockchain global ad delivery system was launched officially.
2018 Q2
Coinadv global business launched 321 global client partners.
372124 daily clicks and 4032 media partners.
2019 Q3
Testnet is going to launch upgraded SDK and ad system for simultaneous blockchain test.
2020 Q1
Launch of DAD blockchain core features on the mainnet.

DAD NEWS LETTER

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